HOW 2 PLAY
COLLEGE BALL
Ethan "Coach Fish" Fisher — UnDrafted
Only 7% of high school athletes play college sports. This is the playbook Ethan built across 6 programs, every level, and every mistake — so you don't have to learn it the hard way.
The Journey
6 JERSEYS · 6 PROGRAMS
Ethan wore every number at every level — from JUCO to Division I. Each jersey taught him something different about what it takes to make it.
Lamar, CO
Torrington, WY
Chico, CA
Denver, CO
Greeley, CO
Denver, CO
Inside the Book
THE 7 STANDARDS
Every chapter is a standard. Every standard is something Ethan learned the hard way so you can learn it the smart way.
Academics
The Foundation That Opens Doors
Your GPA is your ticket. Learn how to stay eligible, attract coaches, and use academics as the competitive edge most athletes ignore.
Work Ethic / The Grind
Outwork Everyone in the Room
The athletes who make it are not always the most talented. They are the ones who show up when no one is watching and grind when others quit.
Skill & Athleticism
Develop What Coaches Are Recruiting
Raw talent is not enough. Understand exactly what skills coaches at each level are looking for and build a measurable, film-ready game.
Coachability
The Trait That Gets You Kept
Coaches recruit talent but keep character. The players who last are the ones who listen, adapt, and make everyone around them better.
Sacrifice
What You Give Up Defines You
Every player who made it gave something up. Social life, comfort, shortcuts. Learn what real sacrifice looks like and why it is worth it.
The Mental Side
Win the Game Before You Play It
Pressure, failure, injury, doubt — the mental game separates the 7% from everyone else. Build the mindset that survives and thrives.
Love of the Game
Why You Play Determines How Far You Go
When the money is not there, when the crowd is gone, when it hurts — the ones who love the game keep going. This is the standard that outlasts all the others.
About the Author
ETHAN "COACH FISH" FISHER
Ethan Fisher played basketball at 6 different programs across every level of college athletics. He was never drafted. He was never the most talented player in the room. But he figured out the system — and then spent the next two decades teaching it to others.
As the 2023 APCA Speaker of the Year, Ethan has spoken at colleges, universities, and athletic departments across the country. This book is the distilled version of everything he teaches on stage — free, for anyone who needs it.
WHY THIS BOOK IS FREE
"I didn't write this to sell it. I wrote it because I wish someone had handed it to me when I was 17 years old trying to figure out how to play college ball. If this cuts even one year off your learning curve, it was worth writing."
— Ethan "Coach Fish" Fisher